Use ACO’s small size as an advantage.
Consumers, used to instant gratification, look for fast household fixes for everyday problems.
ACO has easily maneuvered aisles and always available staff, unlike the enormous aisles of
the hardware giants.
ACO: FAST FIXES
The ACO Karting app asks users to create a shopping cart of their hardware and household needs. When they enter the store and cross over the start lines with their phone in hand a countdown begins. Users race through ACO’s aisles in hope of getting all of their items and cross over the checkout finish lines before the timer runs out. If the user completes the race for their items on time they receive a discount.
HOW IT WORKS